In their marketing of Ann-Marie MacDonald’s first novel,
Fall on Your Knees, Knopf Canada sought to create a media spectacle, playing up what was, even then, MacDonald’s status as a Canadian literary celebrity. As Danielle Fuller points out, the book was launched as part of Knopf’s “The New Face of Fiction” campaign, which used photographs of the author as a way to sell books (45), and was heavily marketed in both Canada and international venues. The culmination of this spectacle was the selection of
Fall on Your Kneesfor Oprah’s Book Club, which “increased the novel’s sales by between 600,000 and one million copies” (Fuller 52). Along with being a bestseller and being translated into 20 languages, the novel was celebrated internationally among prize committees, winning…
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Citation: Gordon, Neta. "Fall on Your Knees". The Literary Encyclopedia. First published 27 November 2019 [https://www.litencyc.com/php/sworks.php?rec=true&UID=14673, accessed 22 November 2024.]